Does your company have jumped aboard the train of green marketing yet?
With evidence of global warming and gas prices are mounting about $ 4.00 per gallon, the “environmentally responsible marketing” is now the slogan of the month. Affected consumers have begun to actively look for companies that make very small. And they have a good chance of just green smoke.
In this digital era, the new forum for the exchange of thoughts and ideas, the blogosphere is full to bursting with talk of sustainability. Content on this subject has increased dramatically in recent years. However, “people” really truly care about their green message? A new report from Nielsen Online, do.
It has been shown that “greenwashing” – Put a green face of environmental responsibility into public practice but not in reality – was greeted by a less-hot response. People do not like being misled by exaggerated marketing claims. People like even less when firms to promote the positive effects they have on the world’s water, air and forests, to learn all … Well, green washing. General Electric, for example, has been promoting alternative energy and green your work for some years, not at the level of public relations, as reported by Nielsen.
“The bloggers claim GE is a contradiction – and often contradictory – travel, but focus on rental Whirlpool smaller steps, such as energy efficient appliances, and its association with Energy Star”, the report said.
So apparently Whirlpool is entitled. In taking action, small transparent, rather than offer lip service, which have improved its image, especially within the community of environmentally conscious consumers.
Almost any business, large or small, can have an impact on the environment, then promote the fact to their advantage. Including yours. In fact, many small businesses are already “off and feel younger.
Here are five easy ways to green up your office, courtesy of Forbes.com and BusinessVoice.
1) Be a Triple Threat – Acquisition of equipment that is multi-functional. Instead of buying three separate devices and copies, faxing and printing, you can buy a machine that does everything. Not only will you cut what you pay for hardware, you can reduce your energy consumption by almost 50%.
2) Power Up Your Star – When your old appliances kick the bucket, making the switch to ENERGY STAR certified products. These items may reduce your energy costs by almost a third. You can start quite easily by switching to compact fluorescent bulbs. Energystar.gov Visit for more information.
3) Print a beggar – Save the trees and landfill space by reducing the amount of paper you use. Print and copy on both sides of each sheet. And the scanning and e-mail as documents as possible, rather than printing and mailing. Not only will you save paper, you can also save money on expensive reprocessing orders.
4) Remember the 3 R’s – Reduce. Reuse. Recycling. Develop an internal program, not only for the role. Refill empty ink cartridges obsolete equipment donated to schools or nonprofit organizations, and buying recycled office supplies.
5) Machines Go Green – If your company operates a fleet of cars, consider making the switch to hybrid vehicles. More models from different manufacturers are coming to market each year, and incentives are attractive. (The IRS offers a tax credit for heavy dozens of hybrids.) O, on a smaller scale, starting a program of car-sharing.
Start by defining how to go green. Is this doing to improve their performance or give it a competitive advantage? These are great advantages, but whatever other reasons, it is argued that the list should include the following: because it is right and responsible to do. Nothing less is all too easy to fall for their efforts in greenwashing.