Most people simply dismiss the ads as being trivial annoyances and interruptions. Many people have strong opinions about ads they like or dislike. In fact, most adults even claim that “the advertising does not affect them.
Most people, young and old, think they know much about the ads because they remember many details “superficial” as – the presenter, words, melodies and clever visuals, but basically these things are just “advertisers want to remember . Very few people, except to advertisers who really knows much about the case of effective persuasion.
The ads are the units of persuasion.
Persuasion for a target audience to respond in the same: do something or believe something, to respond now or save for later response. View all advertising on television and see the masters of persuasion at work. You’ll also notice a common structure in all tissue and each of them.
Structure of the proclamation of Immediate Response
Here is a common structure or tone that will allow your products and services sold quickly:
1. Hello.
First, an advertisement is to attract attention. Every time I remember something of an advertisement (brand name, logo, tagline, presenter), then the first part of the process of persuasion has been reached. For some people, some of these collectors of care may be boring, or even seem “stupid”.
Ideally, an advertisement must be both recognized and loved. Ultimately, effective advertising is to get a response. But the first step in persuasion is simply to get attention.
2. Trust me.
Confidence is critical in persuasion. In a world of confusion and uncertainty, a world of many choices, people seek the safety of doing the right thing. They usually seek outside help from someone you can trust: an expert or a friend. We often think that a simple message on the basis of our belief in the speaker. If we had as president, general trust, he said. People want to buy those they know, like and trust.
3. You need.
Create the desire and stimulation creates the “necessity”. Statements in advertisements can be classified into two main types of products – target audience and concentrated. Messages concentrated product may contain the following elements – quality, quantity, beauty, efficiency, scarcity, novelty, stability, reliability, simplicity and safety. Target messages can contain the following elements – the prestige, popularity, sexiness, lifestyle, family, neighborhood, generosity, and success.
4. Prisa.
And stressing the urgency is common in most ads. The emergency call creates anxiety in us that we can lose an advantage if we act now.
5. Purchase.
To capture the attention may be the necessary first step, but an effective ad ultimately would cause a reaction. The answer is the goal – the fundamental intent and ultimate goal – to persuasion.